Korea’s leading brand in nail cosmetics, Lumi Garnet, appointed us to completely refresh their identity for the salon’s in Korea.

They have over 200 nail salons over the world and were interested in re-branding with a new theme to implement in their stores and salons, a bright and fresh identity

1. The first option derived from the aim to highlight the brand’s vibrant colours and the fluidity of the nail polish. The necessity was to create design options which could be easily implemented in all their branches; being easy to install, economically viable, sustainable and easy to maintain.

2. The second option was designed with a wavy flowing ceiling to imitate the dripping of nail varnish and again highlighting the fluid product.

The stripy ceiling was designed to consider three functional requirements: to reduce glare from the overhead lighting, being discreet to naturally hide the structural columns and due to the floor being made of resin, a sound reflecting material, a balance would be created with the ceiling shape.

The interior comprises of 3 separate areas – public, semi-public and private – with varying seating arrangements so that customers can choose the environment best suited to their mood. The colourful LED lights were representative of the vibrant nail polish colours and also functioned as a system to direct and navigate the customer through the main spaces.

After having worked with Lumi Garnet, the clients were happy for us to expand our boundaries to work with their main brand OPI. The below image is an option showing a gallery space for the nail polish brand, and in addition YKG were also appointed to redesign the manicure bottles that would accompany the new envisioned interior concepts.

3D Visualisation of OPI’s nail polish gallery space.